How To Get No-Code Consulting Clients

One of the biggest challenges no-code consultants and freelancers have is getting clients.

The common questions I hear from clients are:

  • How do I get clients to pay me what I'm worth when thousands of others could do the same for less?
  • How can I position myself and attract clients I want to work with?
  • How can I earn more money without sacrificing my values?
  • How can I stop saying yes to whatever job comes my way?
  • Should I create content on Twitter? LinkedIn? TikTok?

There's a ton of advice online, and it's no surprise why so many people are running around trying everything and getting nowhere.

*Sponsored post

💌 ​Justin Moore, founder of The Creator Wizard runs a newsletter helping creators find sponsors and earn more money. Join 20K+ creators getting paid.

What I would do if I had to start over

First, here is some context – how it started for me:

Dec 2021: After selling an Airtable database ($7K), it proved there was a demand for providing Airtable solutions. (Read my AMA I did on Indie Hackers)

Jan 2022: The decision to focus on creating automation content was made, and the results were immediate (see Twitter analytics photo).

Don't worry; I'm not here to convince you to niche down. I'll cover my thoughts on niching down in a future post.

Instead, try this: Pick your core tech stack.

Picking a set of tools you specialize in allows you to stand out from the crowd and gives you the clarity and focus you need to create high-quality content.

When I began creating content, my goal was to grow my newsletter. What came from it was more than I expected, such as,

  • More requests for work than I could handle
  • Work and collaborate with my dream clients
  • Charge based on the value I delivered, not some arbitrary hourly rate

After testing my system with clients and getting similar results–I knew this approach worked.

*I'm not saying this approach is the only way. If anyone tells you something like this, run.

The influx of dream clients slipping into my DM's happened because I focused on customer problems rather than the solution.

  • I wasn't talking about "no-code" (which is what 99% of consultants do)
  • There was no "no-code > code" or why "no-code is the future" (your clients don't care)
  • I didn't create listicles of no-code tools (not that there's anything wrong with that)

It's easy to fall into the trap of creating this type of content because of the high engagement it attracts.

The content I'm suggesting making isn't likely to go viral.

And that's ok. (check out the engagement, my most profitable LinkedIn post).

The benefits of focusing on a few sets of tools

  1. Become top of mind and the go-to person for "X."
  2. Stand out from the crowd and avoid being another “generic consultant/freelancer.”
  3. Divorce time from money. You can only productize and scale yourself with repeatable systems. Focusing on core software is a must if you want to build the necessary systems quickly.

What about platform risk?

Putting your eggs all in one basket is always risky. But, if you position yourself (and live up to your promises), it doesn't matter if the tool you use disappears. I’m not saying it wouldn’t suck. But remember, you're solving a problem for your customer–the tool you use is just that, a tool.

Action Items:
Brainstorm your ideal tech stack. Identify 2 – 3 tools you want to specialize in–preferably one you already use and enjoy. Take a few minutes to brain dump all the tools that come to mind.

Find complementary software

Are the tools you picked complementary?

For example, Airtable and Zapier complement each other well and can solve various problems. It wouldn't make sense to specialize in Coda (at least not in the beginning as a one-person show).

Note: I'm not saying it's impossible. But you'd be hard-pressed to find customers who use Airtable and Coda or HubSpot and Pipedrive.

Wrapping up

I created this template with a list of tools to help you brainstorm. It's not finished, but it'll give you a head start.