The common questions I hear from clients are:
There's a ton of advice online, and it's no surprise why so many people are running around trying everything and getting nowhere.
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First, here is some context – how it started for me:
Dec 2021: After selling an Airtable database ($7K), it proved there was a demand for providing Airtable solutions. (Read my AMA I did on Indie Hackers)
Jan 2022: The decision to focus on creating automation content was made, and the results were immediate (see Twitter analytics photo).
Don't worry; I'm not here to convince you to niche down. I'll cover my thoughts on niching down in a future post.
Instead, try this: Pick your core tech stack.
Picking a set of tools you specialize in allows you to stand out from the crowd and gives you the clarity and focus you need to create high-quality content.
When I began creating content, my goal was to grow my newsletter. What came from it was more than I expected, such as,
After testing my system with clients and getting similar results–I knew this approach worked.
*I'm not saying this approach is the only way. If anyone tells you something like this, run.
The influx of dream clients slipping into my DM's happened because I focused on customer problems rather than the solution.
It's easy to fall into the trap of creating this type of content because of the high engagement it attracts.
The content I'm suggesting making isn't likely to go viral.
And that's ok. (check out the engagement, my most profitable LinkedIn post).
Putting your eggs all in one basket is always risky. But, if you position yourself (and live up to your promises), it doesn't matter if the tool you use disappears. I’m not saying it wouldn’t suck. But remember, you're solving a problem for your customer–the tool you use is just that, a tool.
Action Items:
Brainstorm your ideal tech stack. Identify 2 – 3 tools you want to specialize in–preferably one you already use and enjoy. Take a few minutes to brain dump all the tools that come to mind.
Are the tools you picked complementary?
For example, Airtable and Zapier complement each other well and can solve various problems. It wouldn't make sense to specialize in Coda (at least not in the beginning as a one-person show).
Note: I'm not saying it's impossible. But you'd be hard-pressed to find customers who use Airtable and Coda or HubSpot and Pipedrive.
I created this template with a list of tools to help you brainstorm. It's not finished, but it'll give you a head start.
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